Neil Armstrong-Mortagbe, the Head of Public Relations and Strategy at the Ghana Football Association (GFA), says a consortium of sponsors is being pursued to sponsor the Ghana Premier League.
Online betting company BetPawa pulled out as the headline sponsor of the Ghana Premier League in November 2023 after according to reports, unimpressed by the standard of the league.
The GFA, under the leadership of its current president Kurt Okraku, signed a three-year deal worth six million dollars in 2022 with BetPawa after struggling to secure a headline sponsor years before that.
With the new league season already into its eleventh week, the GFA has still not been able to convince any corporate entity to invest in the league.
In an interview with Nana Darkwa Gyasi on the Sports Pack, Neil Armstrong-Mortagbe, a marketing genius himself, disclosed that the GFA is looking to bring on board a consortium of sponsors due to the current national economic challenges.
“The unpredictability of the cedi to dollar rates and the fact that most corporate entities. When they say that you have uncertainties about your bottom line the first budget that is cut is marketing or sponsorship. And so you have a shrinking of the availability of this one. And so the strategy is that, can we have a consortium of sponsors? Which is what we are working on. We cannot sit and not work on sponsorship,” he said on Max FM.
The absence of TV rights money and a headline sponsor has forced the GFA to offer their share of gate proceeds to the clubs to help them alleviate their financial ailments.
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