Renowned actor and brand influencer Mikki Osei Berko, known widely as “Master Richard” in the Taxi Driver series, says ambassadorial deals in the country are not profitable.
According to him, the belief that brand ambassadorial deals bring money is fallacious.
Master Richard revealed this in a recent media interview, where he said ambassadorial deals were not lucrative in Ghana as compared to developed nations.
“I can speak for myself, and I think it’s not as lucrative as many expect. If I were doing what I am doing here in another part of the world, I’m sure I’d be flying in a private jet. But here in Ghana, if you’re not careful, you could end up using public transport,” he stated.
Master Richard explained that most Ghanaians did not really know the importance of ambassadorial roles, leading to influencers being paid small amounts after completing projects.
“I believe it will get better. Some of the brands I’ve worked with are doing better than others, but you take what you can, and I call it survival because one day it will get better.”
“Some people think what we do is a part-time job, but for me, it’s a full- time commitment. Some even invite you to work on radio or TV commercials, and when you hear how much they’re willing to pay, it’s shocking,” he added.
Berko further advised companies and individuals to value brand influencers and appreciate their jobs.
Source: Ghana/MaxTV/MaxFM/max.com.gh/Joyceline Natally Cudjoe
