President Nana Addo Dankwa Akufo-Addo has urged filmmakers in Africa to produce stories that promote and reflect the rich culture of Africa.
According to him, African stories tend to help generations know their history and uphold good moral values.
Addressing stakeholders at the Africa Cinema Summit, the president noted that African stories were gradually taking back seats and expressed an urgent need for producers to generate stories that could relate to the people.
He said storytelling holds a pivotal role in film production to teach moral lessons and educate the people; therefore, filmmakers should not look for external validation by promoting other cultures at the detriment of their own.
President Akufo-Addo indicated that Africa had a long-standing culture dating back many centuries and had lots of untold stories, but its filmmakers have shied away from telling authentic African stories with an agenda to meet global standards.
He said the time has come for African filmmakers to correct their mistakes and produce stories that depict historical events and the cultural heritage of Africa to promote African stories to foreign countries.
President Akufo-Addo also charged the Ministry of Tourism, Arts, and Culture and the National Film Authority to prioritize film and tourism as crucial aspects of their initiatives.
Source: Ghana/MaxTV/MaxFM/max.com.gh/Joyceline Natally Cudjoe
