Beer lovers in Kenya can now enjoy Alomo Bitters, one of Ghana’s popular beer brands without having to travel to the Western African nation. Alomo Bitters, a herbal-based alcoholic drink made with purified water, plant extracts and a neutral spirit is produced by Kasapreko Company Ltd in Ghana.
The brand, popular not only in Ghana but also in Nigeria, Togo, Ivory Coast, South Africa and Burkina Faso is set to spark a competition in the alcohol industry.
Francis Holly-Adzah, Director, International Business Development, describes the brand as an authentic herbal drink exquisitely crafted by nature’s hands, and distributed across 12 West African countries, three South African countries, the European Union region, United States of America and Canada.
He explains, as Kasapreko enters Kenya, it anticipates a warm reception from consumers who seek top-tier beverages that deliver quality and affordability.
According to him, there are similarities in cultures, lifestyle and socioeconomic statuses of many citizens of both Ghana and Kenya.
