Gospel Artistes Can Attract Investments By Building Up Their Brands Well – Kwesi Ernest.

It’s a well established fact that gaining investors into the Gospel music industry is always a big crack here in Ghana albeit the story remains quite different in other places like Nigeria.
On Max Television’s prime morning show, Max Morning, of course, we sought to get some answers on the subject from our informed guest, Kwesi Ernest.
The hosts Casandra and Babiee Dapaah gave prominence to this to find out why it may be so and the veteran Gospel investor opined, Gospel artistes can attract investments by building up their brands very well. He sighted the likes of Diana Hamilton, Joe Mettle, MOG Music and a few others to have been able to excel in this regard.
It’s possible to attain the feat, but it takes hardwork, consistency and right planning.
Often times, recording and distribution labels have focused more on secular artistes as that’s where the big numbers lie, in excess, investments booming.
But Kwesi Ernest argues that in recent times, some Gospel artistes have been able to pull up huge numbers just as their secular counterparts.
Although most Gospel Artistes have their funding from the church and other related sources, it’s about time record label owners looked the way of Gospel Artistes.