GCB Bank PLC has reaffirmed its commitment to improving customer experience and promoting healthy lifestyles among customers and stakeholders through a wellness initiative aimed at strengthening its relationship with the public. The initiative, which formed part of activities to celebrate the bank’s customers and stakeholders, featured the maiden GCB Aerobics Fiesta at the University of Ghana Stadium in Accra, it was attended by customers, staff and other stakeholders.
The morning of exercise, health screening and entertainment also marked the grand finale of the bank’s 2026 Customer Service Month, observed under the theme: The Extra Mile.”
Participants took part in aerobics and yoga sessions while enjoying musical performances by Dope Nation. The fiesta also offered breast cancer screening. prostate cancer awareness and screening exercises, nutrition consultations and a special children’s playground making the event family friendly. The program was organised to promote physical fitness and encourage customers to priorities their health while also celebrating the banks achievement and contribution of its stakeholders.
Speaking at the event the Chief Marketing, Communication and Customer Experience of GCB Bank, Cynthia Ofori-Dwumfuo, indicated that, the fiesta was part of the efforts to engage customers beyond traditional banking services and build stronger relationships with them.
She said the bank recognises the importance of its customers to its growth and success since established, adding that the initiative provided an opportunity to appreciate their loyal customers while encouraging their wellbeing. She noted that GCB was committed to making customer service more comprehensive and responsive, stressing that the banks’ role went beyond operating contract centre to address complaints.
According to her, customers could access services through the banks toll free contact centre, mobile application and other digital channels, including accounts opening, and loan application.
She said the bank would continue to strengthen its customer experience strategy in 2027 through improved service delivery, digital innovation and more meaningful engagement with customers
Ms. Ofori-Dwumfuo expressed appreciation to customers, staff, businesses and other stakeholders for their continued support which had contributed to the bank’s growth over the years Moreover, she announced that the
Aerobics Fiesta would become an annual event, with the next edition scheduled for October 2027. A student from University of Ghana, Legon, Leticia Owusu, who participated the event commended GCB Bank for organising the fiesta, describing it as an opportunity for beyond the usual banking cnvicon-customers to interact with the bank. She said the combination of acrobics, health screening and entertainment made the programme enjoyable and beneficial, particularly in promoting regular health checks and physical exercise
