Canal+ Chief Executive Officer Maxime Saada has announced the French pay-TV will make swift changes to MultiChoice’s operations to bolster business.
MultiChoice’s refusal to adhere to the reduction of their subscription fees by 30%, as directed by Ghana’s Communication, Digital Technology, and Innovation Minister, Hon. Sam George, has forced Canal+ to step in to save their business in Ghana ahead of its takeover completion in October 2025.
“We will not wait for the beginning of next year to change a number of things,” Saada said. “We intend to provide benefits to consumers across all African geographies as soon as the end of the year, if we close when we expect to close. And we will launch a synergy plan as soon as we take control,” he continued.
The country director for MultiChoice Ghana, Alex Okyere, has maintained reducing subscription fees in the “extremely challenging competitive and macroeconomic environment” is simply not tenable.
Over the past two years, MultiChoice has drastically raised fees for its traditional satellite pay-TV business in several African countries, such as Nigeria and Kenya, as well as Zambia, Ghana, Uganda and Namibia, among others.
