Despite the widespread adoption of social media and the internet, industry professionals urge artists not to neglect traditional media for promotional purposes.
According to CEO of Sintim Media, Bismark Botchwey, traditional media remains the backbone of the music industry, providing a crucial platform for connecting with audiences and promoting artistic endeavors.
While social media has become an integral tool, it is essential to prioritize both online and offline channels for maximum impact.
He emphasize the importance of radio airplay and television appearances to reach a broader audience.
He also stress the value of engaging in street promotions and community events to connect with local listeners.
“As we leverage the power of the internet and social media, we should also invest the same energy in traditional media,” he stated on the Max Morning Show
“By embracing both platforms, we can effectively reach a wider audience and maximize our promotional efforts.”
He asserted that recent challenges with internet connectivity have highlighted the reliance on traditional media.
He cautioned against over-reliance on social media and online news outlets, as it can lead to missed opportunities and diminished reach.
“The print media has lost market share due to the internet and social media,” He said
“However, print news still holds value in informing the public and connecting with readers who may not have access to digital platforms.
“To move forward successfully, industry leaders urge artists to strike a balance between traditional and digital media.
By embracing the strengths of both platforms, artists can effectively promote their work and connect with audiences across multiple channels.
It is crucial to explore alternative ways to engage with customers, such as traditional advertising and community events, to mitigate the impact of the network disconnection and maintain business continuity.
Story by: Ghana/MaxTV/MaxFM/max.com.gh/Belinda Quansah
