Renowned actor and movie producer Prince David Osei has commended Nigerians for their extreme marketing strategy, which has helped them penetrate many countries with their creative works.
He said before Ghanaian creatives break such a feat, they need to emulate the unique marketing steps of Nigerians by first appreciating and supporting their own to grow.
Prince David, talking about the “Play Ghana” initiative, said Ghanaians would still patronize Nigerian music even if disc jockeys (DJs) stoppedped playing their songs due to how effectively anconsistentlynt Nigerians market their music and movies.
“Even if the DJs were to stop playing Nigerian music at parties and events, Ghanaians would still stream Nigerian music worldwide. This is a reality we must acknowledge. Artists like Black Sheriff, King Promise, Sark, Stonebwoy, and Gyakie, to mention but a few, have witnessed their music being streamed more in Nigeria than in Ghana,” he said.
Prince David noted that Nigerians even exhibitedreater enthusiasm for his work, engaging more actively in streaming his movies than Ghanaians do.
The renowned actor made this revelation on his social media while expressing worry over the support and appreciation Ghanaians offer to their creative industry.
“It is no secret that our neighboring country, Nigeria, has gained tremendous global recognition for their music. They have managed to market and promote their music effectively, captivating audiences all over the world. In the era of social media, proper marketing is crucial to ensuring the impact and success of our creative endeavors,” he said.
The popular screen god continued, “As an actor, I have come to notice that Nigerians tend to stream my movies more than Ghanaians. It is disheartening to see that a significant portion of the views on some of my movies on YouTube, reaching over 1.5 million, come from Nigeria specifically.”
He then urged Ghanaians to learn to appreciate and support their own talents just as Nigerians do, stressing that until Ghanaians change their mindset, show love, and pay more attention to their musicians, actors, sportsmen, and other creatives, nothing will change.
“In this era of social media, we cannot force anyone to listen to a certain kind of music or watch specific movies. However, we can make a difference by shifting our focus towards our local talents and giving them the love and support they deserve.
“Let us break free from the influence of foreign telenovelas that constantly air on our screens. Our families have become accustomed to them, but it is up to us to change this trend. Only through appreciation and support can we uplift and celebrate our celebrities and superstars.
“I urge you all to join me on this journey of embracing and magnifying the rich talents that we possess as Ghanaians. Together, we can make a difference and bring forth a brighter future for our creative industry,” he added.
Source: Ghana/MaxTV/MaxFM/max.com.gh/Joyceline Natally Cudjoe
