StarTimes is excited to announce that it has secured the non-exclusive broadcasting rights for the esteemed Spanish football leagues, LALIGA EA Sports and LALIGA Hypermotion, for the next five seasons.
LALIGA EA Sports stands as Spain’s premier football league, recognized as one of Europe and the world’s top professional football competitions, featuring 20 participating teams. Each season comprises 38 rounds with 10 matches per round, adhering to a home and away format. LALIGA also holds the record for producing the most winners of both the Ballon d’Or and the FIFA World Player of the Year awards.
With this acquisition, StarTimes now holds the rights to broadcast LALIGA EA Sports and LALIGA Hypermotion for the seasons spanning 2024/25 through 2028/29. The broadcasts will be available in all languages except French, including English, Portuguese, and local languages, ensuring coverage reaches audiences across all countries in sub-Saharan Africa.
Melcior Soler, LALIGA’s Audiovisual Director, emphasized the importance of reaching their audience, stating, “Partnering with StarTimes is essential for delivering our best-in-class content to all our fans in the Sub-Saharan region.”
Tiffany Shao, Sports Acquisition and Operation Director of StarTimes, expressed enthusiasm, stating, “We are thrilled to share the news of our successful bid for the LALIGA broadcast rights, securing access to one of the most prestigious football competitions globally. Soccer is central to StarTimes’ sports content strategy, and this latest acquisition underscores our dedication to delivering top-notch football entertainment to our subscribers.”
