The 2025 Africa Cup of Nations (AFCON) has generated 6.1 billion digital impressions and 5.2 billion video views across social media platforms, according to the Confederation of African Football (CAF) data released Wednesday.

The tournament recorded 8.5 million new followers, establishing it as the most digitally engaged continental football competition in history.

CAF reported 285 million total engagements during the tournament. TikTok became the primary platform for fan content, with more than one million videos created under the official tournament hashtag. Fans used the platform to share creative goal celebrations, tactical breakdowns, humor, music, and fashion inspired by the championship.

“The milestone positions Africa’s flagship football event at the very top of global digital engagement, surpassing every comparable continental tournament in history,” CAF stated in its official report.

Digital growth occurred particularly within the African diaspora community, where CAF attracted millions of new audiences across multiple platforms. Content from the tournament spread across borders, languages and cultures at unprecedented speed.

“The digital success of TotalEnergies CAF AFCON Morocco 2025 reflects CAF’s continued commitment to innovation, fan engagement, and global growth,” the confederation stated.

CAF’s assessment concluded that “with record-setting numbers and a vibrant online community, the tournament has set a new benchmark for how football in Africa is experienced, shared and celebrated around the world.”